Entertainment consumers not only have a vast amount of decisions to make when it comes to content these days, they also have a fair amount of choice in regard to the tools that help them navigate and select shows. On the other end, distributers have more tools than ever to understanding who their audience is and selecting targets on a granular level. From Big Data to advanced analytics to AI, what are the latest technologies and best practices for creating personalized video experiences that draw subscribers in and make them stick?
