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Wednesday, May 16 • 1:40pm - 2:25pm
Track 1: Combatting Churn: Bundling, Pricing, and Promo Strategies That Work

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With no contracts to sign, or equipment to lease, or installation visits to manage, relationships between program distributors and customers come easy in the over-the-top world. Maybe too easy. How do suppliers handle a newly liberated consumer who, in many cases, quits services almost as quickly as they sign up for them, often cherry-picking them to view specific programming? How can services best manage program assets, both to keep subscribers engaged, and to even recommend new personalized offerings? What are the service bundling, pricing and promotional strategies that not only bring customers in, but keep them in?

 


Moderators
avatar for Emily Groch

Emily Groch

Director of Insights, Telecommunications, Mintel
Emily Groch is Mintel’s director of insights, telecommunications. She pairs her deep knowledge of marketing within the telecommunications industry with Mintel’s consumer research, trends, and competitive marketing intelligence to build timely, meaningful stories for Mintel’s... Read More →

Speakers
avatar for Chad Dunavant

Chad Dunavant

Head of Global Product Management, CSG
Chad Dunavant has nearly 20 years of experience in developing products to meet the current and future needs of the dynamic, global cable and telecom services industry.  He is a frequent author and speaker on the evolving Digital Service Provider landscape, as well as best practices... Read More →
avatar for Matt Graham

Matt Graham

SVP & GM, Acorn TV
Matthew Graham is the General Manager of Acorn TV, North America’s premier SVOD service specializing in dramas, comedies, and mysteries from the U.K., Canada, Australia, and beyond.  As GM, he oversees all day-to-day operations and execution against the strategic roadmap.  Since... Read More →
avatar for Marty Roberts

Marty Roberts

CEO & Co-Founder, Wicket Labs
Marty Roberts is the CEO of Wicket Labs. He most recently served as co-CEO of thePlatform, a subsidiary of Comcast, and a leading video management company for major media and entertainment companies. Marty spent nine years at thePlatform, in various roles of increasing responsibility... Read More →
avatar for Kate Slyker

Kate Slyker

Chief Marketing Officer, GCI
Kate is Chief Marketing Officer with GCI, the largest Alaska-based and operated communications provider offering mobile, internet, TV and phone services statewide. As one of the few “quad-play” providers in the country, the marketing team introduces new and exciting products to... Read More →


Wednesday May 16, 2018 1:40pm - 2:25pm PDT
Grand Mesa ABC (2nd Floor), Hyatt Regency Denver Tech