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Monday, May 14 • 1:00pm - 5:00pm
Survivor’s Guide to the New Video World Presented by Parks Associates

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[Included in Workshop Attendee Pass only.]

Parks Associates Research Workshop at Pay TV Show: Survivor’s Guide to the New Video World

New competition and changing consumer habits have reshaped the marketplace for pay TV, OTT services, and the content industry. Join Parks Associates and key industry leaders as we explore the trends that are defining success in the new landscape for video services. 

1:00PM Welcome and Overview of Pay TV

Parks Associates’ Senior Director of Research, Brett Sappington, provides an overview of the pay-TV landscape and examines how the increasing availability of alternative paid video options has driven a decline in pay-TV subscribers.

1:10PM Video Disrupted: The New Landscape for Video Services

This isn’t your father’s pay-TV marketplace. Competitors, partners, and distribution channels are evolving, forcing a re-examination of everything from branding to service offerings to roles within the industry. This research presentation outlines the new ecosystem for video services and the trends shaping the landscape for video.

Presentation by Brett Sappington, Senior Director of Research, Parks Associates

1:45PM Video Insight: Operating in the Age of Data Ninjas

In today’s video service arena, data is a critical element for success. Companies like Netflix, Google, Amazon, and Facebook are accustomed to using data to shape their services and user experiences. In this session, industry leaders will examine the competitive advantages available through use of viewer data and how pay TV must change to achieve success in a data-driven world.

Presentation by Brett Sappington, Senior Director of Research, Parks Associates

Mrugesh Desai, Head of Sales Engineering, Accedo

Kristin Dolan, Founder & CEO, 605

Blake Sabatinelli, CEO, Newsy

Jeff Shultz, Chief Business Officer, Pluto TV


2:45PM Video Streamed: Lessons from OTT Video

Over the past three years, hundreds of OTT video services entered the market, offering consumers new choices in original content, business models, and user experiences. This research presentation will examine the successes and struggles among OTT video services, outlining the key learnings that today’s video services are leveraging to better attract and retain users.

Presentation by Hunter Sappington, Researcher, Parks Associates; and Brett Sappington, Senior Director of Research, Parks Associates

3:15PM-3:45PM Networking Break

3:45PM Video Potential: Habits of Millennials, Cutters, and Nevers

Understanding the perceptions, values, content consumption, and spending of young consumers will be important for future video service success. This research presentation will examine the behavior and attitudes of young consumers, including the video services and experiences that best capture their interest. 

Presentation by Brett Sappington, Senior Director of Research, Parks Associates

4:00PM Video Tomorrow: Innovations Fueling Future Video Services

Technology and service innovations continue to reshape user experiences and redefine video services. This panel of industry leaders examines the innovations that will fuel the next generation of video services and how today’s operators and content producers can best prepare for the road ahead.

Panel Led by Brett Sappington, Senior Director of Research, Parks Associates

Mark Jensen, Exec Director, Video Product Mgmt & Strategy, ATN International

Chris Thun, VP of User Experience Product Management, TiVo

Clayton Wagar, Vice President of Advanced Technologies, Espial

Mitch Weinraub, Director of Product, AirTV

5:00PM Closing Comments and Key Takeaways

Parks Associates’ pay-TV research team provides top takeaways and recommendations for service providers navigating the changes in the pay-TV industry.

Brett Sappington, Senior Director of Research, Parks Associates

Hunter Sappington, Research Analyst, Parks Associates

avatar for Mrugesh Desai

Mrugesh Desai

Head of Sales Engineering, Accedo
Mrugesh Desai is Head of Sales Engineering, Accedo. Prior to joining Accedo, Mrugesh was Director of Program Management at Digiflare, forging alliances with partners worldwide and enhancing Digiflare’s product offerings. He believes that compelling user experiences build sustainable... Read More →
avatar for Kristin Dolan

Kristin Dolan

Founder & CEO, 605
Kristin Dolan is Founder and Chief Executive Officer of 605. She founded 605 in November 2016, bringing more than 30 years of media and entertainment experience to her role with the company. At 605, Kristin leads all day-to-day business operations including key client relationships... Read More →
avatar for Mark Jensen

Mark Jensen

Executive Director, Video Product Management and Strategy, ATN International
Mark Jensen is the executive directory of video product management & strategy. Identifying key insights and market research for developing innovative product plans. Leading teams in developing strategic technology blueprints for evolving existing television and media systems to achive... Read More →
avatar for Blake Sabatinelli

Blake Sabatinelli

CEO, Newsy
Blake Sabatinelli is CEO of Newsy, the next-generation national news network. Prior to joining Newsy, Blake oversaw video strategy for the digital division at Newsy's parent company, The E.W. Scripps Company. Blake has a long history in both news and digital strategy. A native Texan... Read More →
avatar for Brett Sappington

Brett Sappington

Senior Director of Research, Parks Associates
As a director of research at Parks Associates, Brett Sappington leads Parks Associates services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and... Read More →
avatar for Hunter Sappington

Hunter Sappington

Researcher, Parks Associates
Hunter Sappington currently studies trends and innovation in connected consumer electronics including devices such as game consoles, smart TVs, virtual and augmented reality headsets, drones, and robotics as well as a variety of smart home devices.   Hunter earned his BA in New Media Journalism with a focus in advertising from Baylor University in Waco, TX... Read More →
avatar for Jeff Shultz

Jeff Shultz

Chief Business Officer, Pluto TV
Jeff Shultz is the Chief Business Officer at Pluto TV, the leading free Internet television service in America. Jeff is responsible for growing and managing Pluto TV's portfolio of partnerships, strategically positioning the company to achieve its audience and revenue objectives... Read More →
avatar for Chris Thun

Chris Thun

VP of User Experience Product Management, TiVo
Chris Thun is VP of Product at TiVo where he is responsible for consumer experience across TV, mobile, and web. His team drives the product strategy across TiVos client portfolio, including Linux set-top boxes, Android TV, and Streamers. As an Internet and media entrepreneur Chris... Read More →
avatar for Clayton Wagar

Clayton Wagar

Vice President of Advanced Technologies, Espial
Clayton Wagar is Vice President of Advanced Technologies at Espial. The Espial Elevate Cloud serves as the PayTV back office for more than 40 operators in North America, and millions of consumers worldwide. In his role, he leads the technical sales and advanced technology groups... Read More →
avatar for Mitch Weinraub

Mitch Weinraub

Director of Product, AirTV
In his 20+ years with Comcast, Primestar (purchased by DirecTV in 1999), Insight Communications (purchased by TWC in 2012) and DISH Network Mitch has held roles in product development, business development, and operations management. Regardless of title, Mitch usually focuses on the... Read More →

Monday May 14, 2018 1:00pm - 5:00pm PDT
Chasm Creek (2nd Floor), Hyatt Regency Denver Tech