[Included in Workshop Attendee Pass only.]
Parks Associates Research Workshop at Pay TV Show: Survivor’s Guide to the New Video World
New competition and changing consumer habits have reshaped the marketplace for pay TV, OTT services, and the content industry. Join Parks Associates and key industry leaders as we explore the trends that are defining success in the new landscape for video services.
1:00PM Welcome and Overview of Pay TV
Parks Associates’ Senior Director of Research, Brett Sappington, provides an overview of the pay-TV landscape and examines how the increasing availability of alternative paid video options has driven a decline in pay-TV subscribers.
1:10PM Video Disrupted: The New Landscape for Video Services
This isn’t your father’s pay-TV marketplace. Competitors, partners, and distribution channels are evolving, forcing a re-examination of everything from branding to service offerings to roles within the industry. This research presentation outlines the new ecosystem for video services and the trends shaping the landscape for video.
Presentation by Brett Sappington, Senior Director of Research, Parks Associates
1:45PM Video Insight: Operating in the Age of Data Ninjas
In today’s video service arena, data is a critical element for success. Companies like Netflix, Google, Amazon, and Facebook are accustomed to using data to shape their services and user experiences. In this session, industry leaders will examine the competitive advantages available through use of viewer data and how pay TV must change to achieve success in a data-driven world.
Presentation by Brett Sappington, Senior Director of Research, Parks Associates
Mrugesh Desai, Head of Sales Engineering, Accedo
Kristin Dolan, Founder & CEO, 605
Blake Sabatinelli, CEO, Newsy
Jeff Shultz, Chief Business Officer, Pluto TV
2:45PM Video Streamed: Lessons from OTT Video
Over the past three years, hundreds of OTT video services entered the market, offering consumers new choices in original content, business models, and user experiences. This research presentation will examine the successes and struggles among OTT video services, outlining the key learnings that today’s video services are leveraging to better attract and retain users.
Presentation by Hunter Sappington, Researcher, Parks Associates; and Brett Sappington, Senior Director of Research, Parks Associates
3:15PM-3:45PM Networking Break
3:45PM Video Potential: Habits of Millennials, Cutters, and Nevers
Understanding the perceptions, values, content consumption, and spending of young consumers will be important for future video service success. This research presentation will examine the behavior and attitudes of young consumers, including the video services and experiences that best capture their interest.
Presentation by Brett Sappington, Senior Director of Research, Parks Associates
4:00PM Video Tomorrow: Innovations Fueling Future Video Services
Technology and service innovations continue to reshape user experiences and redefine video services. This panel of industry leaders examines the innovations that will fuel the next generation of video services and how today’s operators and content producers can best prepare for the road ahead.
Panel Led by Brett Sappington, Senior Director of Research, Parks Associates
Mark Jensen, Exec Director, Video Product Mgmt & Strategy, ATN International
Chris Thun, VP of User Experience Product Management, TiVo
Clayton Wagar, Vice President of Advanced Technologies, Espial
Mitch Weinraub, Director of Product, AirTV
5:00PM Closing Comments and Key Takeaways
Parks Associates’ pay-TV research team provides top takeaways and recommendations for service providers navigating the changes in the pay-TV industry.
Brett Sappington, Senior Director of Research, Parks Associates
Hunter Sappington, Research Analyst, Parks Associates
