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Tuesday, May 15 • 7:30am - 8:20am
Morning Workshop: Using ACR Data To Better Monetize OTT: Separating Truth From Fiction

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This fun interactive session will provide an overview of what ACR data from smart TVs is, how it’s collected, why it’s suddenly such a hot commodity and how TV content owners are using it to make money. We’ll talk about some of the myths and misunderstandings around ACR data, who is using it and how, and what the future looks like.

Attendees will leave with a better understanding of the benefits of ACR data, of what the measurement landscape looks like in general, and how they can use ACR and techniques like multitouch attribution to grow their ad business.

Moderators
avatar for Alan Wolk

Alan Wolk

Co-Founder and Lead Analyst, TV[R]EV
“If you know anything about television, you probably know Alan Wolk.” That’s how Adweek describes the best-selling author of Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry. As co-founder and lead analyst of TV[R]EV, Wolk has become the... Read More →

Speakers
avatar for Jodie McAffee

Jodie McAffee

SVP Sales + Marketing, Inscape
Jodie McAfee is Senior Vice President, Sales & Marketing at Inscape.  Prior to joining Inscape, Jodie was General Manager at Samsung AdHub, where he lead the development and introduction of Samsung’s multi-screen advertising platform to US and European markets, while sourcing and... Read More →
avatar for Rob Tregenza

Rob Tregenza

Senior Director of Enterprise Strategy, iSpot
Rob Tregenza, Sr. Director Enterprise Strategy, iSpot.tv  Rob has a unique background that involves creating and translating brand strategy, consumer analytics and market research for big and small creative companies both on and offline. Now he spends all of his time working with innovative product, marketing, analytics, digital and bran... Read More →


Tuesday May 15, 2018 7:30am - 8:20am PDT
Chasm Creek (2nd Floor), Hyatt Regency Denver Tech